The Behrman PR team is regarded as one of the most effective firms when it comes to matters of building a brand or promoting a business in the kind of way that generates unparalleled success, which is why there is such persistent interest in understanding the specific set of strategies employed by the PR company to yield these kind of results on such an incredibly consistent basis. While there are undoubtedly an untold number of factors contributing to the firm’s 30-year run of success, one of the most obvious and most critical has to be the firm’s ability to maintain continuity among team members and its focus on mentoring new team members.
It should be quite clear that continuity starts with personnel, so the fact that Nancy Behrman has been in charge of operations for the firm’s entire existence is a large part of the reason why clients of Behrman Communications are able to feel so confident in working with the firm over and over again. It’s not just the leadership at the top of the firm that ensures continuity, as the entirety of the Behrman PR team has benefited from the fact that the more experienced members of the team are strongly encouraged to mentor new additions in such a way that the company’s identity and approach can remain consistent for many years to come.
It’s worth noting that there has to be some incentive put in place to ensure team members want to stay with the company and develop a sense of loyalty so they are eventually able to become mentors for the next generation of newcomers. This is achieved with relative ease, as most professionals are loyal to those who exhibit a sense of fairness and are willing to support team members in the kind of way that ensures their continued professional success.