When Behrman Communications was founded over 30 years ago by Nancy Behrman, it was abundantly clear that the company and its founder recognized that there was no path to exceptional longevity that included simply abiding by a status quo set by an industry that had clearly become stale. Ms. Behrman, often described by her industry peers as a trailblazer nonpareil, has always been completely confident in the use of the highly innovative techniques and daring strategies that have since become so closely associated with the company that any similar approach is often described as the Behrman PR approach.
After recently celebrating 30 years in the public relations and brand building industry, it seems more than appropriate to take the opportunity to review the reasons why Behrman Communications has been able to achieve such a significant degree of longevity in one of the most competitive industries around. It should be quite evident that the firm’s initial success was the direct result of its founder’s willingness to challenge established practices and to adopt a wholly unique approach in serving clients of Behrman Communications, but a company does not remain an industry leader for more than 30 years based solely on the initial results it was able to achieve.
Perhaps the most clear reason why Behrman Communications has been such a PR and brand building industry mainstay is not only its ability to innovate but also its willingness to adapt. At no point has Nancy Behrman allowed her company to become complacent in its approach, and it is quite clear that clients of Behrman Communications understand that the PR firm is entirely focused on developing innovative practices to ensure that its clients are able to benefit from an exceptional public relations and brand building campaign
